From June to December 2021, I developed, designed and produced an interactive, animated music concert for Unit9 & BBH China featuring the band T.R.A.P. from the popular ‘Free Fire’ franchise.
I defined the interaction method for the experience and recruited key talent for the production, including choreographer, motion capture facilities and animation house.
The animation was created in Unreal Engine and motion capture of the performers took place at Centroid, part of Pinewood Studios, over two days.
We worked with a music production studio in Los Angeles to create the songs for the concert and Fin Design, an animation studio based in Sydney and Shanghai. The character models were adapted from existing versions and key scenes from a recent Free Fire cinematic were re-used to place the band in some surreal and psychedelic locations.
We devised an interaction method for the YouTube viewers where they could type a number into the live chat to choose between two options. We created a bespoke scraping app that could accurately count instances of numbers within a specified time window. We then vision mixed between different, synchronised versions of the concert, allowing the audience to choose, in real-time, different outcomes for the characters during the concert.
The project was delivered on time and on budget, despite a tight delivery schedule and working across the USA, UK, Poland, China and Australia. The live interactive show was watched by tens of thousands of Free Fire fans and has been watched over half a million times on catch-up.
Michael Orwell 