Where in Britain would you be Happiest?

‘Where in Britain would you be Happiest?’ was the result of another big data project, where personality and life outcome data was gathered for the BBC’s ‘Child of Our Time’ programme. After collaborating with academic researchers, we developed a means of predicting the greatest life-satisfaction for particular personality types in specific British locations. I produced the interactive tool and the BBC News content that launched it – with the interactive tool being used more than two million times. (Read about the project on the BBC Blog)